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1
Handbook of business-to-business marketing
by
Lilien, Gary L.
Published 2012
Edward Elgar Pub
Call Number:
HF5415.1263
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2
Handbook of business-to-business marketing
Published 2022
Edward Elgar Publishing
“
... agenda for the domain, and implications for practitioners. Published in conjunction with
Penn
State
...
”
Call Number:
HF5415.1263
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330 - Economics
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380 - Commerce, communications & transportation
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English
2
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Edward Elgar eBook Archive
1
Edward Elgar eBooks Collection Business & Economics
1
Author
Lilien, Gary L.
Grewal, Rajdeep
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Penn State Institute for the Study of Business Markets
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Petersen, Andrew J.
1
Wuyts, Stefan
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