Research traditions in marketing

Published 1994

Market Response Models: Econometric and Time Series Analysis

by Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.
Published 1990

Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience

by McCann, John M., Gallagher, John P.
Published 1990

Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

by Erickson, Gary M.
Published 1991

Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies

Published 2014

Database Marketing : Analyzing and Managing Customers

by Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.
Published 2008

Dynamic Models of Advertising Competition

by Erickson, Gary M.
Published 2003

Mathematical Models of Distribution Channels

by Ingene, Charles A., Parry, Mark E.
Published 2005

Managing Business Interfaces : Marketing and Engineering Issues in the Supply Chain and Internet Domains

Published 2004

Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making

by Leeflang, Peter S.H., Wieringa, Jaap E., Bijmolt, Tammo H.A., Pauwels, Koen H.
Published 2015

Differential Games in Marketing

by Jørgensen, Steffen, Zaccour, Georges
Published 2004

Marketing Management Support Systems : Principles, Tools, and Implementation

by Wierenga, Berend, van Bruggen, Gerrit
Published 2000

Market Segmentation : Conceptual and Methodological Foundations

by Wedel, Michel, Kamakura, Wagner A.
Published 2000

Building Models for Marketing Decisions

by Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert, Philippe A.
Published 2000

Marketing Decisions Under Uncertainty

by Dung Nguyen
Published 1997

Market Response Models : Econometric and Time Series Analysis

by Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.
Published 2001

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

Published 2004