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Breakthrough communication : a powerful 4-step process for overcoming resistance and getting results
“... School of Business "Destined to become a classic, Breakthrough Communication tells the truth about...”
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by Gassmann, Oliver, Reepmeyer, Gerrit, von Zedtwitz, Maximilian
Published 2008
“... in the pharmaceutical industry." Prof. Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School...”Published 2008
Springer Berlin Heidelberg