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product_txtF_mv:"Springer eBooks 2005-"
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1
Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten
by
Straus, Lennart
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
2
Die Reaktivierung von inneren Markenbildern am Point-of-Sale : Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays
by
Helfgen, Jennifer
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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3
Die neue Macht der Konsumenten
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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4
Kundenstolz im B2C-Bereich : Eine empirische Analyse der Ursachen und Konsequenzen
by
Römhild, Julia
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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5
Vom Nischentrend zum Lebensstil : Der Einfluss des Lebensgefühls auf das Konsumentenverhalten
by
Klug, Katharina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
6
Die Datenschutzgrundverordnung : Eine theoretische und empirische Betrachtung aus Verbraucherperspektive
by
Seitz, Minou
Published 2023
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
7
Quick Guide Onlinefragebogen : Wie Sie Ihre Zielgruppe professionell im Web befragen
by
Föhl, Ulrich
,
Friedrich, Christine
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
8
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
by
Pichierri, Marco
Published 2023
Palgrave Macmillan
Subjects:
“
...
Consumer
Behavior...
”
Read Now
9
Prosoziales Ausgabeverhalten und Spenderwohlbefinden : Der Einfluss von Perspektivenübernahme
by
Mesnaric, Franziska
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
10
Maladaptive Consumer Behavior : Theory, Research, and Intervention
Published 2024
Palgrave Macmillan
Subjects:
“
...
Consumer
Behavior...
”
Read Now
11
Fashion in 21st Century China : Design, Education, and Business
Published 2022
Springer Nature Singapore
Subjects:
“
...
Consumer
Behavior...
”
Read Now
12
Neuro-Advertising : Brain-friendly advertising for more success in your market
by
Schwarz, Elke
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
13
Active Price Management : Be a Price Maker, Not a Price Taker!
by
Reinecke, Sven
,
Noll, Laura Johanna
Published 2023
Springer Nature Switzerland
Subjects:
“
...
Consumer
Behavior...
”
Read Now
14
Erfolgssicherung von Marken durch Authentizität : Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
by
Dietert, Anna-Christina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
15
Eine wertebasierte Typologie der Markenliebe
by
Kühn, Jochen
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
16
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
17
Architektur als Instrument der Markenkommunikation : Die implizite Wirkung gebauter Botschaften
by
Hollmann, Moritz
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
18
Nostalgie als Chance für die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren können
by
Jensen, Stefanie
,
Ohlwein, Martin
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
19
Markennarrative in der Unternehmenskommunikation
by
Neder, Pablo
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
20
Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie
by
Kohtes, Robert
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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Collection: Springer eBooks 2005-
Year of Publication
From:
To:
Classification
658 - General management
126
306 - Culture & institutions
11
330 - Economics
11
338 - Production
10
301 - Sociology & anthropology
7
158 - Applied psychology
6
more ...
641 - Food & drink
6
664 - Food technology
6
304 - Factors affecting social behavior
5
332 - Financial economics
4
381 - Commerce
4
300 - Social sciences
3
650 - Management & auxiliary services
3
670 - Manufacturing
3
004 - Data processing & computer science
2
150 - Psychology
2
174 - Occupational ethics
2
302 - Social interaction
2
519 - Probabilities & applied mathematics
2
659 - Advertising & public relations
2
005 - Computer programming, programs & data
1
006 - Special computer methods
1
155 - Differential & developmental psychology
1
305 - Social groups
1
327 - International relations
1
333 - Economics of land & energy
1
572 - Biochemistry
1
620 - Engineering & allied operations
1
621 - Applied physics
1
629 - Other branches of engineering
1
657 - Accounting
1
796 - Athletic & outdoor sports & games
1
see all ...
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Language
German
111
English
106
Collection
Springer eBooks 2005-
Author
Muthu, Subramanian Senthilkannan
8
Gardetti, Miguel Angel
5
Zanger, Cornelia
4
Baumgarth, Carsten
3
Derval, Diana
3
Kumar, V.
3
more ...
Nessel, Sebastian
3
Steiner, Paul
3
Tröger, Nina
3
Allen, Juliann
2
Azul, Anabela Marisa
2
Bensoussan, Albert
2
Brandli, Luciana
2
Campbell, Colin
2
Coste-Manière, Ivan
2
Errichiello, Oliver
2
Felser, Georg
2
Gardetti, Miguel Ángel
2
Hansen, Arve
2
Hübner, Renate
2
Imaizumi, Tadashi
2
Jochims, Bruna
2
Jonas, Michael
2
Kenning, Peter
2
Leal Filho, Walter
2
Mau, Gunnar
2
Oriet, Christoph
2
Rademacher, Ute
2
Rainsberger, Livia
2
Rossi, Arnaud
2
Schmidt, Holger J.
2
Schmitt, Rebecca
2
Schwarz, Elke
2
Schweizer, Markus
2
Wernke, Marius
2
Özuyar, Pinar Gökcin
2
Abbott, Owen
1
Addimando, Federico
1
Adler, Susanne
1
Aichner, Thomas
1
Akter, Nasrin
1
Alaniz, Teresa
1
Alcorta Castro, Ana Teresa
1
Alhajj, Reda
1
Alnoor, Alhamzah
1
Altpeter, Marco
1
Ang, Feng Xia
1
Ante, Lennart
1
Arafat, S.M. Yasir
1
Aspray, William
1
Azer, Jaylan
1
Bai, Yuli
1
Balaji, M. S.
1
Barone, Ada Maria
1
Behrendt, Siegfried
1
Beyer, Christina
1
Bhatt, Babita
1
Bhattacharyya, Jishnu
1
Biazzo, Stefano
1
Biesel, Hartmut
1
Blättel-Mink, Birgit
1
Bo Nielsen, Kenneth
1
Borchert, Margret
1
Boukid, Fatma
1
Bögenhold, Dieter
1
Cantista, Isabel
1
Chan, Eugene Y.
1
Chhen, Jessica
1
Cho, Man
1
Cicchelli, Vincenzo
1
Contestabile, Marcello
1
Cristache, Maria
1
Cruz, Isabel
1
D'Souza, Clare
1
Delille, Damien
1
Dietert, Anna-Christina
1
Dulsrud, Arne
1
Dutta, Tanusree
1
Elgeti, Laura
1
Elias, Nur Fazidah
1
Eling, Nicole
1
Engelhardt, Jan-Frederik
1
Enke, Margit
1
Fecher, André
1
Fiedler, Ingo
1
Floren, Alexander
1
Forno, Francesca
1
Freddi, Alessandro
1
Fridrich, Christian
1
Friedrich, Christine
1
Fritz, Gerald
1
Frohne, Greta
1
Fröhling, Renée
1
Fukushige, Shinichi
1
Föhl, Ulrich
1
Galanakis, Charis M.
1
Gallitto, Elena
1
Gampfer, Ralf
1
Ganga, Rafaela
1
Gao, Biao
1
see all ...
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