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dewey-ones:"658 - General management"
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1
Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten
by
Straus, Lennart
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
2
Die Reaktivierung von inneren Markenbildern am Point-of-Sale : Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays
by
Helfgen, Jennifer
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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3
Die neue Macht der Konsumenten
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
4
Kundenstolz im B2C-Bereich : Eine empirische Analyse der Ursachen und Konsequenzen
by
Römhild, Julia
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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5
Vom Nischentrend zum Lebensstil : Der Einfluss des Lebensgefühls auf das Konsumentenverhalten
by
Klug, Katharina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
6
Die Datenschutzgrundverordnung : Eine theoretische und empirische Betrachtung aus Verbraucherperspektive
by
Seitz, Minou
Published 2023
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
7
Consuming Behaviour
by
Desmond, John
Published 2003
Red Globe Press
Subjects:
“
...
Consumer
Behavior...
”
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8
Quick Guide Onlinefragebogen : Wie Sie Ihre Zielgruppe professionell im Web befragen
by
Föhl, Ulrich
,
Friedrich, Christine
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
9
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
by
Pichierri, Marco
Published 2023
Palgrave Macmillan
Subjects:
“
...
Consumer
Behavior...
”
Read Now
10
Prosoziales Ausgabeverhalten und Spenderwohlbefinden : Der Einfluss von Perspektivenübernahme
by
Mesnaric, Franziska
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
11
Maladaptive Consumer Behavior : Theory, Research, and Intervention
Published 2024
Palgrave Macmillan
Subjects:
“
...
Consumer
Behavior...
”
Read Now
12
Fashion in 21st Century China : Design, Education, and Business
Published 2022
Springer Nature Singapore
Subjects:
“
...
Consumer
Behavior...
”
Read Now
13
Neuro-Advertising : Brain-friendly advertising for more success in your market
by
Schwarz, Elke
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
14
Active Price Management : Be a Price Maker, Not a Price Taker!
by
Reinecke, Sven
,
Noll, Laura Johanna
Published 2023
Springer Nature Switzerland
Subjects:
“
...
Consumer
Behavior...
”
Read Now
15
Erfolgssicherung von Marken durch Authentizität : Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
by
Dietert, Anna-Christina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
16
Eine wertebasierte Typologie der Markenliebe
by
Kühn, Jochen
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
17
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
18
Architektur als Instrument der Markenkommunikation : Die implizite Wirkung gebauter Botschaften
by
Hollmann, Moritz
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
19
Nostalgie als Chance für die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren können
by
Jensen, Stefanie
,
Ohlwein, Martin
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
Read Now
20
Markennarrative in der Unternehmenskommunikation
by
Neder, Pablo
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Consumer
Behavior...
”
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Classification: 658 - General management
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658 - General management
330 - Economics
170
381 - Commerce
150
302 - Social interaction
60
300 - Social sciences
54
500 - Natural sciences & mathematics
50
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000 - Computer science, information & general works
47
670 - Manufacturing
42
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24
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22
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21
600 - Technology
20
650 - Management & auxiliary services
20
745 - Decorative arts
19
610 - Medicine & health
17
380 - Commerce, communications & transportation
15
153 - Mental processes & intelligence
14
158 - Applied psychology
12
620 - Engineering & allied operations
10
006 - Special computer methods
9
331 - Labor economics
9
580 - Plants (Botany)
9
900 - History & geography
7
140 - Specific philosophical schools
6
320 - Political science
6
370 - Education
6
384 - Communications; telecommunication
6
332 - Financial economics
5
630 - Agriculture & related technologies
5
659 - Advertising & public relations
5
004 - Data processing & computer science
4
100 - Philosophy & psychology
4
339 - Macroeconomics & related topics
4
551 - Geology, hydrology & meteorology
4
170 - Ethics
3
530 - Physics
3
001 - Knowledge
2
005 - Computer programming, programs & data
2
305 - Social groups
2
340 - Law
2
361 - Social problems & social welfare in general
2
519 - Probabilities & applied mathematics
2
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2
581 - Specific topics in natural history
2
720 - Architecture
2
800 - Literature & rhetoric
2
011 - Bibliographies
1
150 - Psychology
1
174 - Occupational ethics
1
200 - Religion
1
274 - History of Christianity in Europe
1
297 - Islam, Babism & Bahai Faith
1
301 - Sociology & anthropology
1
304 - Factors affecting social behavior
1
336 - Public finance
1
398 - Folklore
1
410 - Linguistics
1
510 - Mathematics
1
520 - Astronomy & allied sciences
1
612 - Human physiology
1
746 - Textile arts
1
808 - Rhetoric & collections of literature
1
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English
385
German
75
French
4
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4
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2
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O'Reilly
269
Springer eBooks 2005-
126
Directory of Open Access Books
45
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18
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4
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3
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1
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Belk, Russell W.
9
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5
Solomon, Michael R.
5
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4
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4
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4
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4
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4
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3
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3
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3
Fromm, Jeff
3
Gothelf, Jeff
3
Hammond, Richard
3
Kumar, V.
3
Lowdermilk, Travis
3
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3
Revella, Adele
3
Seiden, Josh
3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Iyer, Vinay
2
Izaret, Jean-Manuel
2
Jaffe, David
2
Jochims, Bruna
2
Kartajaya, Hermawan
2
Kelly, Barry
2
Kenning, Peter
2
Lees, Richard
2
Malone, Chris
2
Mau, Gunnar
2
McDonald, Kelly
2
Olsen, Dan
2
Oriet, Christoph
2
Polatkan, Gungor
2
Price, Bill
2
Quick, Daniel
2
Rainsberger, Livia
2
Raj, Azlan
2
Rich, Jessica
2
Schmidt, Holger J.
2
Schwarz, Elke
2
Schweizer, Markus
2
Setiawan, Iwan
2
Sinha, Arnab
2
Sobel, Andrew
2
Solis, Brian
2
Soudagar, Reza
2
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2
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2
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2
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2
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2
Adler, Susanne
1
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1
Akter, Nasrin
1
Alaniz, Teresa
1
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1
Alderman, Jerry D.
1
Alicia Izquierdo-Yusta
1
Alnoor, Alhamzah
1
Altpeter, Marco
1
Amorim, Pedro
1
Ana Isabel Jimenez-Zarco
1
Anderson, David J.
1
Anderson, Simon P.
1
Ang, Feng Xia
1
Anselmi, Guido
1
Ante, Lennart
1
Arnould, Eric J.
1
Aronson, Daniel
1
Arru, Angiolina
1
Arsel, Zeynep
1
Askegaard, Søren
1
Atstaja, Dzintra
1
Au-Yong-Oliveira, Manuel
1
Avrin, David
1
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1
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1
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