|
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Published 2015
Table of Contents:
“...Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing...”
Springer International Publishing
|
by Klimova, Nataliya, Kozyrev, Oleg, Babkin, Eduard
Published 2016
Subjects:
“...Innovation/Technology Management...”Published 2016
Springer International Publishing