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product_txtF_mv:"Springer eBooks 2005-"
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1
Vom Nischentrend zum Lebensstil : Der Einfluss des Lebensgefühls auf das Konsumentenverhalten
by
Klug, Katharina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
2
Die neue Macht der Konsumenten
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
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3
Kundenstolz im B2C-Bereich : Eine empirische Analyse der Ursachen und Konsequenzen
by
Römhild, Julia
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
4
Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten
by
Straus, Lennart
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
5
Die Reaktivierung von inneren Markenbildern am Point-of-Sale : Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays
by
Helfgen, Jennifer
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
6
Die Datenschutzgrundverordnung : Eine theoretische und empirische Betrachtung aus Verbraucherperspektive
by
Seitz, Minou
Published 2023
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
7
Quick Guide Onlinefragebogen : Wie Sie Ihre Zielgruppe professionell im Web befragen
by
Föhl, Ulrich
,
Friedrich, Christine
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
8
Prosoziales Ausgabeverhalten und Spenderwohlbefinden : Der Einfluss von Perspektivenübernahme
by
Mesnaric, Franziska
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
9
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
by
Pichierri, Marco
Published 2023
Palgrave Macmillan
Subjects:
“
...Consumer
Behavior
...
”
Read Now
10
Fashion in 21st Century China : Design, Education, and Business
Published 2022
Springer Nature Singapore
Subjects:
“
...Consumer
Behavior
...
”
Read Now
11
Neuro-Advertising : Brain-friendly advertising for more success in your market
by
Schwarz, Elke
Published 2022
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
12
Active Price Management : Be a Price Maker, Not a Price Taker!
by
Reinecke, Sven
,
Noll, Laura Johanna
Published 2023
Springer Nature Switzerland
Subjects:
“
...Consumer
Behavior
...
”
Read Now
13
Erfolgssicherung von Marken durch Authentizität : Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
by
Dietert, Anna-Christina
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
14
Eine wertebasierte Typologie der Markenliebe
by
Kühn, Jochen
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
15
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
16
Nostalgie als Chance für die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren können
by
Jensen, Stefanie
,
Ohlwein, Martin
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
17
Architektur als Instrument der Markenkommunikation : Die implizite Wirkung gebauter Botschaften
by
Hollmann, Moritz
Published 2020
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
18
Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
by
Horstmann, Florian
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
19
Markennarrative in der Unternehmenskommunikation
by
Neder, Pablo
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
Read Now
20
Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie
by
Kohtes, Robert
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...Consumer
Behavior
...
”
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Collection: Springer eBooks 2005-
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006 - Special computer methods
549
150 - Psychology
301
005 - Computer programming, programs & data
282
004 - Data processing & computer science
257
658 - General management
164
616 - Diseases
124
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371 - Schools & their activities; special education
110
612 - Human physiology
107
330 - Economics
90
158 - Applied psychology
69
364 - Criminology
65
610 - Medicine & health
55
003 - Systems
46
030 - General encyclopedic works
45
306 - Culture & institutions
45
621 - Applied physics
42
025 - Library operations
39
300 - Social sciences
38
155 - Differential & developmental psychology
35
590 - Animals (Zoology)
35
301 - Sociology & anthropology
33
338 - Production
33
591 - Specific topics in natural history
33
370 - Education
30
305 - Social groups
28
570 - Life sciences; biology
26
302 - Social interaction
23
040 - [Unassigned]
21
519 - Probabilities & applied mathematics
21
340 - Law
17
571 - Physiology & related subjects
17
614 - Incidence & prevention of disease
15
576 - Genetics & evolution
14
613 - Personal health & safety
14
153 - Mental processes & intelligence
13
332 - Financial economics
13
381 - Commerce
13
304 - Factors affecting social behavior
12
333 - Economics of land & energy
11
530 - Physics
11
796 - Athletic & outdoor sports & games
10
303 - Social processes
9
361 - Social problems & social welfare in general
9
320 - Political science
8
577 - Ecology
8
615 - Pharmacology & therapeutics
8
620 - Engineering & allied operations
8
629 - Other branches of engineering
8
650 - Management & auxiliary services
8
641 - Food & drink
7
664 - Food technology
7
339 - Macroeconomics & related topics
6
501 - Philosophy & theory
6
511 - General principles of mathematics
6
001 - Knowledge
5
128 - Humankind
5
174 - Occupational ethics
5
343 - Military, tax, trade & industrial law
5
362 - Social welfare problems & services
5
592 - Invertebrates
5
152 - Perception, movement, emotions & drives
4
341 - Law of nations
4
518 - Numerical analysis
4
618 - Gynecology, obstetrics, pediatrics & geriatrics
4
624 - Civil engineering
4
630 - Agriculture & related technologies
4
670 - Manufacturing
4
100 - Philosophy & psychology
3
170 - Ethics
3
307 - Communities
3
327 - International relations
3
345 - Criminal law
3
500 - Natural sciences & mathematics
3
520 - Astronomy & allied sciences
3
628 - Sanitary & municipal engineering
3
657 - Accounting
3
910 - Geography & travel
3
057 - Serials in Slavic languages
2
142 - Critical philosophy
2
351 - Public administration
2
355 - Military science
2
363 - Other social problems & services
2
374 - Adult education
2
378 - Higher education
2
509 - Historical, geographic & persons treatment
2
515 - Analysis
2
523 - Specific celestial bodies & phenomena
2
572 - Biochemistry
2
601 - Philosophy & theory
2
660 - Chemical engineering
2
791 - Public performances
2
930 - History of ancient world to ca. 499
2
015 - Bibliographies of works from specific places
1
061 - Organizations in North America
1
200 - Religion
1
297 - Islam, Babism & Bahai Faith
1
336 - Public finance
1
342 - Constitutional & administrative law
1
347 - Civil procedure & courts
1
375 - Curricula
1
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Language
English
2,282
German
592
Italian
9
Dutch
1
Collection
Springer eBooks 2005-
Author
Bischof, Horst
16
Brox, Thomas
16
Frahm, Jan-Michael
16
Vedaldi, Andrea
16
Ioannou, Andri
13
Rau, Pei-Luen Patrick
13
more ...
Stephanidis, Constantine
13
Zaphiris, Panayiotis
12
Greenspan, Hayit
11
Madabhushi, Anant
11
Iliadis, Lazaros
9
Mousavi, Parvin
9
Salcudean, Septimiu
9
Antona, Margherita
8
Maglogiannis, Ilias
8
Meiselwitz, Gabriele
8
Muthu, Subramanian Senthilkannan
8
Quirk, Thomas J.
8
Stoyanov, Danail
8
Abolmaesumi, Purang
7
Avidan, Shai
7
Bainbridge, William Sims
7
Bornstein, Brian H.
7
Brostow, Gabriel
7
Cheung, Simon K. S.
7
Cissé, Moustapha
7
Fang, Xiaowen
7
Farinella, Giovanni Maria
7
Marcus, Aaron
7
Martel, Anne L.
7
Mateus, Diana
7
Ntoa, Stavroula
7
Thomson, Robert
7
Uden, Lorna
7
Uhomoibhi, James
7
Agarwal, Nitin
6
Cabibihan, John-John
6
Cheng, Long
6
Cheung, Simon K.S.
6
Fink, Gernot A.
6
Ignatov, Dmitry I.
6
Jain, Rajiv
6
Kappeler, Peter
6
Kise, Koichi
6
Li, Hongyi
6
Liberona, Dario
6
Luo, Biao
6
Misra, Sanjay
6
Sendera, Alice
6
Sendera, Martina
6
Wang, Hongzhi
6
Wiener, Richard L.
6
Wu, Zheng-Guang
6
Zanibbi, Richard
6
Agarwal, Sonali
5
Damiani, Ernesto
5
Dancy, Christopher
5
Duffy, Vincent G.
5
Ekbal, Asif
5
Figueroa-García, Juan Carlos
5
Gall, Juergen
5
Gama, João
5
Gardetti, Miguel Angel
5
Gervasi, Osvaldo
5
Han, Qilong
5
Ioannides, Marinos
5
Kappeler, Peter M.
5
Kruse, Andreas
5
Lee, Lap-Kei
5
Liu, Huan
5
Lossio-Ventura, Juan Antonio
5
Murgante, Beniamino
5
Nishino, Ko
5
Ozawa, Seiichi
5
Raman, Balasubramanian
5
Rosenzweig, Elizabeth
5
Salvendy, Gavriel
5
Tanveer, Mohammad
5
Tatnall, Arthur
5
Zvacek, Susan
5
Alexandrov, Daniel A.
4
Alhajj, Reda
4
Arafat, S. M. Yasir
4
Bakas, Spyridon
4
Bertino, Elisa
4
Bi, Yaxin
4
Boukhanovsky, Alexander V.
4
Boustany, Joumana
4
Buchmann, Robert Andrei
4
Ceci, Michelangelo
4
Chen, Jian
4
Chin, Tat-Jun
4
Chugunov, Andrei V.
4
Dong, Yuxiao
4
Drevin, Lynette
4
El Bolock, Alia
4
Frindte, Wolfgang
4
Garau, Chiara
4
Gruner, Stefan
4
Hao, Tianyong
4
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