1 Table of Contents: “... leapfrog -- The social reality: beyond the surface of social media -- Life in boxes: the industrial formula...”

2 “... of principles such as privacy, fairness, and social equality taking centre stage in discussions around AI...”

3 Table of Contents: “... computational model; Example -- iterating towards the social equality; The Pregel API in GraphX; Community...”

4 Table of Contents: “..., and Social Realities; 5.2.1 Beneficial and Constructive Role; 5.2.2 Detrimental and Exploitive Role...”