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Neurokommunikation : Werbewirkung im Zeitalter von Social Media und neuer Erkenntnisse der Hirnforschung
by
Fehse, Kai
Published 2018
Nomos Verlagsgesellschaft mbH & Co. KG
“
... to the field of communication into account. The CASE2 model for the effects of advertising
relates
the somewhat...
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