1 Table of Contents: “... to inspire students to aspire to become more responsible / Kristina Auxtova, Daniel Clarke, and Stephanie...”

2 Table of Contents: “... Arnould -- 40. Costly signaling / Bruno Kocher and Perrine Desmichel -- 41. Customer inspiration / Marc...”

3 “... and universities. It is also an inspiring read for university and college stakeholders including sustainability...”