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1
by Pätzmann, Jens Uwe, Busch, Anja
Published 2019
Springer Fachmedien Wiesbaden
Subjects: “...Branding (Marketing)...”
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2
by Petifourt, Sarah
Published 2019
Springer Fachmedien Wiesbaden
Table of Contents: “...: Daten, Echtzeit, Research und die Macht der Emotionen -- Den Warp-Antrieb für Content aktivieren: agiles...”
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3
by Pätzmann, Jens Uwe, Hartwig, Jessica
Published 2018
Springer Fachmedien Wiesbaden
Subjects: “...Branding (Marketing)...”
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4
by Kreuzbauer, Robert
Published 2002
Deutscher Universitätsverlag
Table of Contents: “.... Content Analysis for Determining Brand Frames -- V. Evaluation of Content Analysis: -- VI. Experiments...”
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5
Published 2010
Gabler Verlag
Table of Contents: “... Research -- The Passive Shopping Stage: Keeping in Mind Brand Encounters -- Advertising and Communication...”
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6
Published 2006
Deutscher Universitätsverlag
Table of Contents: “... Effizienz der Hypertexte -- Einsatz des Co-Branding in Unternehmen — Best-practise-Beispiele aus der Schweiz...”
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7
Published 2002
Gabler Verlag
Table of Contents: “... an International Point of View -- Retail Branding — Concept, Effects and its Influence on the Internationalisation...”
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8
Published 2008
VS Verlag für Sozialwissenschaften
Table of Contents: “... -- Measuring the effect of culture in experimental persuasive effects research -- Content elements in product...”
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9
Published 2008
Springer Berlin Heidelberg
Table of Contents: “... -- Why Customers Produce User Generated Content -- Kundenintegration in die Wertschöpfung am Beispiel des...”