1 Table of Contents: “... of rising popularity of bird photography, we are inundated with images the challenge to produce unique...”

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3 “... produces valuable information which is beneficial both at workplace level and at the use of decision-makers...”

4 “... to questions of VAAs and from interviews of candidates and VAA producers to media content about VAAs...”

5 “... emphasize that due to this it is also, in a deeper sense, incapable of producing existentially meaningful...”

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8 “... the economic uncertainties facing the industry, news producers' eyes are focused on audience metrics...”

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