1 “... their local store or order from a catalogue. By setting out the core characteristics of effective consumer...”

2 “... and their capacity to shed light on readers' preferences. This book sets out to analyse news reading from...”

3 “... today. Instead of aiming at a singular interpretation, the book sets out to develop tools for a better...”

4 “... today. Instead of aiming at a singular interpretation, the book sets out to develop tools for a better...”

5 Table of Contents: “... get close without causign harm? -- How to build and use a blind : find out where the birds go and when...”

6 “... change. The book presents not only the practical research carried out with the method, but also provides...”

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