MPG.eBooks - Search Results

161

Value Creation of Firm-Established Brand Communities

by Wiegandt, Philipp
Published 2009

Gabler Verlag

Subjects: “...Marketing...”

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162

Cruise Management : Information and Decision Support Systems

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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163

Estimation of Willingness-to-Pay : Theory, Measurement, Application

by Breidert, Christoph
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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164

Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

by Magin, Vera
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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165

Customer Processes in Business-to-Business Service Transactions

by Frauendorf, Janine
Published 2006

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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166

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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167

Advances in Advertising Research (Vol. III) : Current Insights and Future Trends

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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168

Third Party Product Reviews and Consumer Behaviour : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

by Ziniel, Wolfgang
Published 2013

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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169

Remote Service Technology Perception and its Impact on Customer-Provider Relationships : An Empirical Exploratory Study in a B-to-B-setting

by Paluch, Stefanie
Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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170

Diversity in European Marketing : Text and Cases

Published 2012

Gabler Verlag

Subjects: “...Marketing...”

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171

Analytical CRM : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

by Wübben, Markus
Published 2009

Gabler Verlag

Subjects: “...Marketing...”

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172

Building Models for Marketing Decisions

by Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert, Philippe A.
Published 2000

Springer US

Subjects: “...Marketing...”

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173

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

by Guido, Gianluigi
Published 2001

Springer US

Subjects: “...Marketing...”

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174

Dynamic Models of Advertising Competition

by Erickson, Gary M.
Published 2003

Springer US

Subjects: “...Marketing...”

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175

Building Implementable Marketing Models

by Naert, Philippe A., Leeflang, Peter S.H.
Published 1978

Springer US

Subjects: “...Marketing...”

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176

Advanced Media Planning

by Rossiter, John R., Danaher, Peter J.
Published 1998

Springer US

Subjects: “...Marketing...”

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177

Sales Negotiations in Professional Service Firms : An Exploratory Study on Agenda Setting and Issue Management

by Prat, Mireia
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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178

Internal Brand Management in an International Context

by Ravens, Christina
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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179

Termination of Price Wars : A Signaling Approach

by Bungert, Michael
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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180

Brand Strength : Building and Testing Models Based on Experiential Information

by Walser, Martin
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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