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language:"English"
product_txtF_mv:"Springer eBooks 2005-"
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1
Driving Innovation in Service Organisations : A Study in the German Airport Industry
by
Scheler, Jessica
Published 2013
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
2
Hybrid Value Creation
by
Velamuri, Vivek K.
Published 2013
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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3
Open Evaluation : Integrating Users into the Selection of New Product Ideas
by
Haller, Jörg
Published 2013
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
4
When Luxury Meets Art : Forms of Collaboration between Luxury Brands and the Arts
by
Kastner, Olga Louisa
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
5
Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice
Published 2012
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
6
Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
by
Gross, Philip
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
7
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
8
Uniform Across-the-Board Promotions
by
Jauch, Marc-Oliver
Published 2014
Springer International Publishing
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
9
Nature-Based Tourism in Mallorca’s Natural Areas : The Benefits of Tourism for Natural Areas
by
Wolter, Luisa
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
10
Contemporary Issues and Development in the Global Halal Industry : Selected Papers from the International Halal Conference 2014
Published 2017
Springer Nature Singapore
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
11
Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
by
Posthumus, Jan
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
12
The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests
by
Chehimi, Nadine
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
13
Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
by
Binder, Jochen
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
14
Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)
by
Sreejesh, S.
,
Mohapatra, Sanjay
Published 2014
Springer International Publishing
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
15
Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design
by
Solberg Söilen, Klaus
Published 2013
Springer Berlin Heidelberg
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
16
Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships
by
Schulte, Benjamin Krischan
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
17
Alternative Investments in Wealth Management : A Comprehensive Study of the Central and East European Market
by
Sokołowska, Ewelina
Published 2014
Springer International Publishing
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
18
Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
by
Weiß, Stefanie
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
19
Database Marketing : Analyzing and Managing Customers
by
Blattberg, Robert C.
,
Kim, Byung-Do
,
Neslin, Scott A.
Published 2008
Springer New York
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
20
Multi-Level Decision Making : Models, Methods and Applications
by
Zhang, Guangquan
,
Lu, Jie
,
Gao, Ya
Published 2015
Springer Berlin Heidelberg
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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Collection: Springer eBooks 2005-
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658 - General management
57
338 - Production
6
300 - Social sciences
4
006 - Special computer methods
2
306 - Culture & institutions
2
332 - Financial economics
2
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650 - Management & auxiliary services
2
659 - Advertising & public relations
2
004 - Data processing & computer science
1
301 - Sociology & anthropology
1
330 - Economics
1
333 - Economics of land & energy
1
337 - International economics
1
371 - Schools & their activities; special education
1
378 - Higher education
1
571 - Physiology & related subjects
1
610 - Medicine & health
1
621 - Applied physics
1
634 - Orchards, fruits & forestry
1
657 - Accounting
1
690 - Buildings
1
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Language
English
Collection
Springer eBooks 2005-
Author
Fraser, Cynthia
3
Coroş, Monica Maria
2
Kumar, V.
2
Negrușa, Adina Letiția
2
Sokołowska, Ewelina
2
Yang, Jan Y.
2
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Ab. Manan, Siti Khadijah
1
Abd Rahman, Fadilah
1
Albee, Ardath
1
Banks, Ivana Bušljeta
1
Barjolle, Dominique
1
Binder, Jochen
1
Blattberg, Robert C.
1
Blechschmidt, Jörg
1
Brabazon, Tara
1
Calkins, Tim
1
Cecil, John
1
Chan, Eugene Y.
1
Chehimi, Nadine
1
Ciesielska, Malgorzata
1
De Pelsmacker, Patrick
1
Diamantopoulos, Adamantios
1
Drews, Ralf
1
Elias, Nur Fazidah
1
Eliot, Matt
1
Engerer, Hella
1
Ewing, Jack
1
Fritz, Wolfgang
1
Gandy, Bryn
1
Gao, Ya
1
Gassmann, Oliver
1
Geiger, Ingmar
1
Gill, Libby
1
Gorton, Matthew
1
Greco, Albert N.
1
Grima, Simon
1
Gross, Philip
1
Gu, Yunyi
1
Guerzoni, Marco
1
Gupta, Rajan
1
Günther, Martin
1
Haller, Jörg
1
Hidalgo, Carlos
1
Hildebrandt, Lutz
1
Horsley, Mike
1
Hujala, Teppo
1
Ingwer, Mark
1
J. Butler, Brett
1
Jauch, Marc-Oliver
1
Jemielniak, Dariusz
1
Kakabadse, Andrew
1
Kastner, Olga Louisa
1
Kim, Byung-Do
1
Kipnis, Eva
1
Kleinaltenkamp, Michael
1
Klose, Sonja
1
Klug, Michael
1
Knight, Bruce Allen
1
Kollmann, Karl
1
Kotlarsky, Julia
1
Kotler, Philip
1
Kreutzer, Ralf T.
1
Krüger, Ralph
1
Kwok, Andrei O. J.
1
Lamson, Melissa
1
Law, Tim
1
Leydesdorff, Loet
1
Linnhoff-Popien, Claudia
1
Lu, Jie
1
Manganelli, Benedetto
1
Maritan, Davide
1
Maurya, Mohit
1
Mayer, Jörg H.
1
Milošević Đorđević, Jasna
1
Mohamed, Hazura
1
Mohapatra, Sanjay
1
Mukherjee, Krishnendu
1
Mutum, Dilip
1
Nandy, Mithun
1
Neslin, Scott A.
1
Noche, Bernd
1
Okazaki, Shintaro
1
Oshri, Ilan
1
Pal, Saibal K.
1
Piorkowsky, Michael-Burkhard
1
Pirker, Clemens
1
Plinke, Wulff
1
Posthumus, Jan
1
Quick, Reiner
1
Rao, Vithala R.
1
Reilly, Ronan
1
Roy, Sanjit Kumar
1
Sahri, Mardhiyyah
1
Sain, Soumit
1
Salah, Omar Hasan
1
Sathi, Arvind
1
Sauerhoff, Christopher
1
Schaffmeister, Niklas
1
Scheler, Jessica
1
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1
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