MPG.eBooks - Search Results

1

Market Response Models : Econometric and Time Series Analysis

by Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.
Published 2001

Springer US

Subjects: “...Marketing...”

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2

The Effect of Advertising and Display : Assessing the Evidence

by East, Robert
Published 2003

Springer US

Subjects: “...Marketing...”

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3

Advanced Media Planning

by Rossiter, John R., Danaher, Peter J.
Published 1998

Springer US

Subjects: “...Marketing...”

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4

Strategic International Marketing

by Meissner, Hans G.
Published 1990

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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5

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

by Guido, Gianluigi
Published 2001

Springer US

Subjects: “...Marketing...”

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6

Building Implementable Marketing Models

by Naert, Philippe A., Leeflang, Peter S.H.
Published 1978

Springer US

Subjects: “...Marketing...”

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7

Dynamic Models of Advertising Competition

by Erickson, Gary M.
Published 2003

Springer US

Subjects: “...Marketing...”

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8

Building Models for Marketing Decisions

by Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert, Philippe A.
Published 2000

Springer US

Subjects: “...Marketing...”

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9

Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Published 2000

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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10

Optimal Bundling : Marketing Strategies for Improving Economic Performance

Published 1999

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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11

Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers

by Mazar, Nina
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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12

Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers

by Nacif, Roberta C.
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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13

Termination of Price Wars : A Signaling Approach

by Bungert, Michael
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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14

Brand Strength : Building and Testing Models Based on Experiential Information

by Walser, Martin
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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15

Flexibility in Buyer-Seller Relationships : A Transaction Cost Economics Extension based on Real Options Analysis

by Roemer, Ellen
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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16

Advertising Worldwide : Advertising Conditions in Selected Countries

Published 2001

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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17

More Advertising Worldwide

Published 2002

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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18

Strategic Relationship Marketing

by Hougaard, Soren, Bjerre, Mogens
Published 2002

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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19

Psychology in Economics and Business : An Introduction to Economic Psychology

by Antonides, G.
Published 1991

Springer Netherlands

Subjects: “...Marketing...”

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20

Creating Customer Value Through Strategic Marketing Planning : A Management Approach

by Nijssen, Edwin J., Frambach, Ruud T.
Published 2001

Springer US

Subjects: “...Marketing...”

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