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language:"English"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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21
Multi-channel marketing, branding and retail design : new challenges and opportunities
Published 2016
Emerald Group Publishing Limited
Subjects:
“
...Branding (
Marketing
)...
”
Call Number:
HF5415
Read Now
22
Debates in marketing orientation
by
Bozkurt, Bilgehan
Published 2019
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
23
Innovation and strategy
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415.15
Read Now
24
Qualitative consumer research
Published 2017
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.32
Read Now
25
New perspectives on critical marketing and consumer society
Published 2021
Emerald Publishing Limited
Subjects:
“
...Branding (
Marketing
)...
”
Call Number:
HF5415
Read Now
26
International marketing
by
Zou, Shaoming
Published 2011
Emerald
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF1416
Read Now
27
Marketing in customer technology environments : prospective customers and magical worlds
by
Sudharshan, Devanathan
Published 2020
Emerald Publishing Limited
Subjects:
“
...Business & Economics / E-Commerce / Digital
Marketing
/ bisacsh...
”
Call Number:
HF5415
Read Now
28
The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time
by
Jaworski, Bernard
,
Lurie, Bob
Published 2020
Emerald Publishing Limited
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
HF5415
Read Now
29
Strategic marketing management in Asia : case studies and lessons across industries
Published 2016
Emerald Group Publishing Limited
Subjects:
“
...
Marketing
/ Management...
”
Call Number:
HF5415.13
Read Now
30
Creativity and marketing : the fuel for success
Published 2021
Emerald Publishing Limited
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
31
Business-to-business marketing management : strategies, cases, and solutions
by
Glynn, Mark S.
Published 2012
Emerald
Subjects:
“
...
Marketing
/ Management...
”
Call Number:
HF5415.13
Read Now
32
Essays by distinguished marketing scholars of the Society for Marketing Advances
by
Woodside, Arch G.
Published 2002
JAI
Subjects:
“
...
Marketing
...
”
Call Number:
HF5415
Read Now
33
Start-up marketing strategies in India
Published 2019
Emerald Publishing Limited
Subjects:
“
...New business enterprises / India /
Marketing
...
”
Call Number:
HD62.5
Read Now
34
Business-to-business brand management : theory, research and executive case study exercises
by
Glynn, Mark S.
Published 2009
JAI Press
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
HD69.B7
Read Now
35
30-minute website marketing : a step by step guide
by
Wilson, Lee
Published 2019
Emerald Publishing Limited
Subjects:
“
...Internet
marketing
...
”
Call Number:
HF5415.1265
Read Now
36
New challenges to international marketing
by
Sinkovics, Rudolf R.
Published 2009
Emerald
Subjects:
“
...Business & Economics / International /
Marketing
/ bisacsh...
”
Call Number:
HF5415
Read Now
37
Marketing management in Turkey
Published 2018
Emerald Publishing Limited
Subjects:
“
...
Marketing
/ Turkey / Management...
”
Call Number:
HF5415.12.T9
Read Now
38
The sustainable marketing concept in European SMEs : insights from the food & drink industry
Published 2018
Emerald Publishing Limited
Subjects:
“
...Green
marketing
/ Europe...
”
Call Number:
HD2346.E9
Read Now
39
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Published 2020
Emerald Publishing Limited
Subjects:
“
...Sales &
marketing
management / bicssc...
”
Call Number:
HF5415.32
Read Now
40
Marketing accountability for marketing and non-marketing outcomes
Published 2021
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ Research / bisacsh...
”
Call Number:
HF5415.2
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Collection: Emerald Business, Management and Economics eBook Collection Archive
Year of Publication
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Classification
658 - General management
81
338 - Production
10
331 - Labor economics
7
332 - Financial economics
7
339 - Macroeconomics & related topics
6
659 - Advertising & public relations
5
more ...
306 - Culture & institutions
2
382 - International commerce
2
158 - Applied psychology
1
301 - Sociology & anthropology
1
302 - Social interaction
1
324 - The political process
1
330 - Economics
1
363 - Other social problems & services
1
368 - Insurance
1
380 - Commerce, communications & transportation
1
647 - Management of public households
1
747 - Interior decoration
1
796 - Athletic & outdoor sports & games
1
see all ...
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Language
English
Collection
Emerald Business, Management and Economics eBook Collection Archive
Author
Woodside, Arch G.
18
Belk, Russell W.
10
Malhotra, Naresh K.
10
Tatsiramos, Konstantinos
8
Zou, Shaoming
5
Polachek, S. W.
4
more ...
Taylor, Charles R.
3
Zimmermann, Klaus F.
3
Baxter, Roger
2
Camilleri, Mark Anthony
2
Choi, Jongmoo Jay
2
Glynn, Mark S.
2
Koporcic, Nikolina
2
Polachek, Solomon W.
2
Sheth, Jagdish N.
2
Törnroos, Jan-Åke
2
Wilson, Lee
2
Akrout, Houcine
1
Albertson, Kevin
1
Allen, Cyrus
1
Andaleeb, Syed Saad
1
Andersson, Per
1
Antoniadou, Marilena
1
Askegaard, Søren
1
Axelsson, Bj�orn
1
Axinn, Catherine Nancy
1
Bajde, Domen
1
Balsiger, Philip
1
Barnett, William A.
1
Baum, Joel A. C.
1
Bellis, Emanuel
1
Bhattacharyya, Rajib
1
Biswas, Rita
1
Bozkurt, Bilgehan
1
Bunzel, H.
1
Butt, Mohammad Mohsin
1
Cai, Liping A.
1
Canalichio, Pete
1
Chiou, Jyh-Shen
1
Christie, Fiona
1
Consumer Culture Theory Conference
1
Consumer Culture Theory Conference ( 2014, Helsinki, Finland)
1
Consumer Culture Theory Conference ( 2016, Lille, France)
1
Correia, Anto<U+0301>nia
1
Cross, Samantha N. N.
1
Crowder, Mark
1
Dasgupta, Sabyasachi
1
Decrop, Alain
1
Dennis, Charles
1
Dew, Robert
1
Dirsehan, Taşkın
1
Einhorn, Martin
1
Fleming, John T.
1
Foroudi, Pantea
1
Franses, Philip Hans
1
Fu, Huifen
1
Fung, Hung-gay
1
García-Fernández, Jerónimo
1
Gartner, William C.
1
Ghauri, Pervez N.
1
Gibbert, Michael
1
Giulietti, Corrado
1
Gloor, Peter A.
1
Golfetto, Francesca
1
Greve, Henrich R.
1
Grewal, Dhruv
1
Grover, Priya
1
Gunter, Barrie
1
Gálvez-Ruiz, Pablo
1
Harms, Peter D.
1
Head, Lauren Lawley
1
Herrmann, Andreas
1
Hiraki, Takato
1
Houghton, Richard
1
Hsu, Greta
1
Iacobucci, Dawn
1
Immervoll, Herwig
1
Ivanova-Gongne, Maria
1
Jaworski, Bernard
1
Jayachandran, Satish
1
Jean, Ruey-Jer Bryan
1
Kaul, Rajeeve
1
Kensinger, John W.
1
Kjeldgaard, Dannie
1
Kozielski, Robert
1
Koçak, Özgecan
1
Kumar, V.
1
Lee, Doo-Hee
1
Lehtonen, Ari
1
Li, Tiger
1
Liukko, Timo
1
Ljubica, Jasenko
1
Lodorfos, George
1
Loffler, Michael
1
Luetchford, Peter
1
Lurie, Bob
1
Lusch, Robert F.
1
MacInnis, Deborah J.
1
Malter, Alan J.
1
Manners, Crispin
1
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