MPG.eBooks - Search Results - "Marketing"

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1

Marketing knowledge management : managing knowledge in market oriented companies

by Troilo, Gabriele
Published 2006

Edward Elgar

Subjects: “...Marketing / Management...”

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2

International marketing : modern and classic papers

by Ryans, John K.
Published 2008

Edward Elgar

Subjects: “...Export marketing...”

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3

Handbook on research in relationship marketing

by Deitz, George
Published 2015

Edward Elgar Pub. Ltd

Subjects: “...Relationship marketing...”

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4

Handbook on place branding and marketing

by Campelo, Adriana
Published 2017

Edward Elgar Publishing Limited

Subjects: “...Branding (Marketing)...”

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5

Visual branding : a rhetorical and historical analysis

by McQuarrie, Edward F.
Published 2016

Edward Elgar Pub.

Subjects: “...Branding (Marketing)...”

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6

Alternative marketing approaches for entrepreneurs

by Bjerke, Björn
Published 2018

Edward Elgar Pub.

Subjects: “...Marketing...”

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7

Entrepreneurial marketing : a practical managerial approach

by Hisrich, Robert D., Ramadani, Veland
Published 2018

Edward Elgar Pub., Inc.

Subjects: “...Marketing...”

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8

The economics of retailing and distribution

by Betancourt, Roger R.
Published 2004

Edward Elgar

Subjects: “...Marketing...”

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9

Branding Chinese mega-cities : policies, practices and positioning

by Björner, Emma
Published 2014

Edward Elgar Pub. Ltd

Subjects: “...Branding (Marketing) / China...”

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10

Handbook of service marketing research

by Huang, Ming-Hui
Published 2014

Edward Elgar Pub. Ltd

Subjects: “...Service industries / Marketing...”

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11

The marketing firm : economic psychology of corporate behaviour

by Vella, Kevin J.
Published 2011

Edward Elgar

Subjects: “...Marketing / Case studies...”

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12

Research handbook of marketing in emerging economies

by Marinov, Marin
Published 2017

Edward Elgar Pub.

Subjects: “...Marketing / Developing countries...”

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13

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

Published 2018

Edward Elgar Pub.

Subjects: “...Marketing / Data processing...”

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14

Handbook of research on international advertising

by Okazaki, Shintaro
Published 2012

Edward Elgar

Subjects: “...Marketing research...”

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15

Handbook of research in international marketing

by Griffith, David A.
Published 2011

Edward Elgar

Subjects: “...Export marketing / Research...”

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16

Research handbook on export marketing

by Julian, Craig C.
Published 2014

Edward Elgar Pub. Ltd

Subjects: “...Export marketing...”

17

Social marketing and behaviour change : models, theory and applications

by Brennan, Linda
Published 2014

Edward Elgar Pub. Ltd

Subjects: “...Social marketing...”

18

Handbook of research on marketing and corporate social responsibility

by Hill, Ronald Paul
Published 2014

Edward Elgar Pub. Ltd

Subjects: “...Marketing...”

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19

Research handbook of innovation and creativity for marketing management

by Shiu, Eric C. C.
Published 2017

Edward Elgar Pub.

Subjects: “...Marketing...”

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20

New methods of market research and analysis

by Erickson, G. Scott
Published 2017

Edward Elgar Pub.

Subjects: “...Marketing research...”

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