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language:"English" dewey-ones:"330 - Economics" dewey-ones:"658 - General management" author_facet:"Kotler, Philip" author_facet:"Rein, Irving J."

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The elusive fan : reinventing sports in a crowded marketplace

by Rein, Irving J.
Published 2006

McGraw-Hill

Call Number: GV716

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Clear Filter Language: English Clear Filter Classification: 330 - Economics Clear Filter Classification: 658 - General management Clear Filter Author: Kotler, Philip Clear Filter Author: Rein, Irving J.

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330 - Economics 381 - Commerce 1 384 - Communications; telecommunication 1 658 - General management 796 - Athletic & outdoor sports & games 1

Kotler, Philip Rein, Irving J. Shields, Ben 1

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