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Product development : a structured approach to consumer product development, design, and manufacture
Table of Contents:
“...2.4.8.1 Understanding consumers and their needs2.4.8.2 Understanding the market; 2.4.8.3 Product...”
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by Varma, Tathagat
Published 2015
Table of Contents:
“...Lone Genius vs. Cross-Functional Team Slow Market Research vs. Rapid Experimentation; Role-Based...”Published 2015
Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York