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2 Table of Contents: “... taking -- Creative briefs -- Aesthetic considerations -- Managing expectations...”

3 Table of Contents: “...Introduction -- Aesthetic apparatus -- François Caspar -- Fang Chen -- Cyan -- Oded Ezer -- Hakobo...”

4 “...The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency...”

5 “... to effectively improve communication both functionally and aesthetically. The back half of the book contains a...”

6 “... important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree...”

7 “..., and aesthetic significance, and every page shows how great work is derived from various inspirational...”