1 Table of Contents: “...A CASE STUDY: Sometime Later in the WeekThe Need; The Players; The Squeeze; The Crisis; The Test...”

2 Table of Contents: “... -- Once per week -- Once per month -- Once per quarter -- Twice per year -- Back to Brian -- The WIN model...”

3 Table of Contents: “... It Into Action -- Chapter 12 Case Study 1 High-End B2B Technology Company Generates More Than 8,000,000...”