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by Yin, Zhouping, Huang, Yongan, Duan, Yongqing, Zhang, Haitao
Published 2018
Published 2018
Springer Nature Singapore
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by Buoye, Alexander, Aksoy, Lerzan, Gupta, Sunil, Keiningham, Timothy
Published 2014
Published 2014
MIT Sloan Management Review
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by Broetzmann, Scott, Bitner, Mary, Noble, Charles, Grainer, Marc
Published 2014
Published 2014
MIT Sloan Management Review