1 “...One key responsibility of product designers and UX practitioners is to conduct formal and informal...”

2 Table of Contents: “... -- CONDUCTING A NEEDS ASSESSMENT -- Defining Terms -- Steps in Developing Needs Assessment Plans -- Developing a...”

3 “... expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas...”

4 “... throughout the design process. Through this book, the reader will ... understand basic design principles...”