Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers

by Fromm, Jeff, Read, Angie
Published 2018

Game of inches : why small change wins big results

by Collin, Nigel
Published 2016

The innovative sale : [unleash your creativity for better customer solutions and extraordinary results]

by Donnolo, Mark
Published 2014

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

by Sgroi, Anthony
Published 2015

The strategy and tactics of pricing : a guide to growing more profitably

by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016