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dewey-ones:"659 - Advertising & public relations"
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1
Agile PR : expert messaging in a hyper-connected, always-on world
by
Salzman, Marian
Published 2017
AMACOM Books
Table of Contents:
“
...PR2020: a media toolkit --
Tell
me a story: the importance of engagement -- Crafting the news...
”
Call Number:
HD59
Read Now
2
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents:
“
... to
tell
your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting...
”
Call Number:
HF5415.1265
Read Now
3
Selling the American people : advertising, optimization, and the origins of Adtech
by
McGuigan, Lee
Published 2023
The MIT Press
“
...How marketers learned to dream of optimization and speak in the idiom of management science
well
...
”
Call Number:
HF6146.I58
Read Now
4
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Table of Contents:
“
..., Ethics, and Law: The Good Person Representing an Organization
Well
-- Professionalism -- Ethics...
”
Call Number:
HD59
Read Now
5
Blogging to drive business : create and maintain valuable customer connections
by
Butow, Eric
Published 2013
Que
“
..., as
well
as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble...
”
Call Number:
HF5415.1265
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
330 - Economics
3
381 - Commerce
2
658 - General management
2
338 - Production
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380 - Commerce, communications & transportation
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384 - Communications; telecommunication
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Language
English
5
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O'Reilly
4
MIT Press eBook Archive
1
Author
Bollwitt, Rebecca
1
Butow, Eric
1
McGuigan, Lee
1
Salzman, Marian
1
Scott, David Meerman
1
Smudde, Peter M.
1
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