1 Table of Contents: “... Pitch Deck -- 4. What Slides will you Need? -- 5. Slide: The Problem -- and Why it is Worth Solving- 6...”

2 “...Lena Striegel und Stefan Luppold stellen ein Modell vor, mit dessen Hilfe die Entscheidung – Pitch...”

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4 Table of Contents: “...What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence...”

5 “... reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers...”

6 Table of Contents: “... + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail...”

7 “... to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you...”