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dewey-ones:"659 - Advertising & public relations"
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
..., the Media Are Still Important; Press Releases and the Journalistic
Black
Hole
; The Old Rules of PR; Learn...
”
Call Number:
HF5415.1265
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