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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"Springer eBooks 2005-"
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1
Einführung in die neue Ökonomie der Medienmärkte : Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte
by
Dewenter, Ralf
,
Rösch, Jürgen
Published 2015
Springer Fachmedien Wiesbaden
Table of Contents:
“
...Einleitung -- Ökonomische Grundlagen --
Theorie
der zweiseitigen Märkte und Medienplattformen...
”
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2
State Aid for Newspapers : Theories, Cases, Actions
Published 2013
Springer Berlin Heidelberg
Table of Contents:
“
... for Newspapers.- Part II:
Theories
-- 3 State Support for News -- 4 Industrial Subsidies -- 5 Newspaper Subsidies...
”
Read Now
3
The Global Cybercrime Industry : Economic, Institutional and Strategic Perspectives
by
Kshetri, Nir
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
..., and Countermeasures -- Simple
Economics
of Cybercrime and the Vicious Circle -- An Institutional Perspective...
”
Read Now
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Published 2024
Palgrave Macmillan
“
... Professor of Marketing at the Department of
Economics
and Management at the University of Florence, Italy...
”
Read Now
5
The Digital Glocalization of Entertainment : New Paradigms in the 21st Century Global Mediascape
by
Sigismondi, Paolo
Published 2012
Springer New York
“
...The
Economics
of Information, Communication, and Entertainment, The Impacts of Digital Technology...
”
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6
CSR Communication in the Media : Media Management on Sustainability at a Global Level
Published 2023
Springer International Publishing
“
.... With a variety of contributions from
theory
and practice, the book addresses the dual nature of media...
”
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