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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"Springer eBooks 2005-"
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1
Google Discover verstehen und nutzen : Ein Leitfaden für Publisher
by
Plöger, Steven
Published 2023
Springer Fachmedien Wiesbaden
Subjects:
“
...
Journalism
...
”
Read Now
2
Die Formel 1 als mediatisiertes Sportereignis : Organisation, Präsentation und Rezeption
by
Boi, Kathryn
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Journalism
...
”
Read Now
3
CSR Communication in the Media : Media Management on Sustainability at a Global Level
Published 2023
Springer International Publishing
Table of Contents:
“
... and the Turkish Media: Perspectives of
Journalism
Educators on Media and Corporate Responsibility -- Chapter 13...
”
Read Now
4
Media and Convergence Management
Published 2013
Springer Berlin Heidelberg
Table of Contents:
“
... and Technology -- Part V: Convergence and
Journalism
-- Part VI: Future Outlook...
”
Read Now
5
Transitioned Media : A Turning Point into the Digital Realm
Published 2010
Springer New York
Table of Contents:
“
...” -- Mobile Social Networking and the News -- Parsing the Online Ecosystem:
Journalism
, Media...
”
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6
Public Relations Management in Africa Volume 1 : Exploring Organisational Impact
Published 2023
Palgrave Macmillan
Table of Contents:
“
... Relations: Empirical Perspectives from Ghana -- Chapter 4. Tensions Between Public Relations and
Journalism
...
”
Read Now
7
Grundlagen der Medienwirtschaft : Algorithmen und Medienmanagement
by
Zydorek, Christoph
Published 2018
Springer Fachmedien Wiesbaden
“
... Nachrichten - Automated
Journalism
• Die Erstellung personalisierter Contentprogramme durch Empfehlungssysteme...
”
Read Now
8
The New World of Transitioned Media : Digital Realignment and Industry Transformation
Published 2015
Springer International Publishing
“
... in
journalism
, the evolution of video games, digital media and physical space, the mobile use trends, social...
”
Read Now
9
State Aid for Newspapers : Theories, Cases, Actions
Published 2013
Springer Berlin Heidelberg
Table of Contents:
“
... Alternatives to Finance Quality
Journalism
-- 15 Greece: Press Subsidies in Turmoil -- 16 Hungary: The State...
”
Read Now
10
Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical
Published 2023
Palgrave Macmillan
“
... in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of
Journalism
. Takalani E. Mudzanani...
”
Read Now
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Published 2024
Palgrave Macmillan
“
... marketing and multichannel retailing. His research has been published in key
journals
, including...
”
Read Now
12
Visualizing Marketing : From Abstract to Intuitive
by
Kucuk, S. Umit
Published 2023
Palgrave Macmillan
Read Now
13
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
“
... flagship
journals
, the
Journal
of the Academy of Marketing Science (JAMS) and AMS Review...
”
Read Now
14
SignsBook - Zeichen setzen in der Kommunikation
Published 2012
Gabler Verlag
“
... Regierungssprecher Stefan Endrös, Publisher des Münchner
Journal
International Verlags Dr. Jochen Kalka...
”
Read Now
15
Marketing und Sales Automation : Grundlagen – Tools – Umsetzung. Alles, was Sie wissen müssen
Published 2017
Springer Fachmedien Wiesbaden
“
.... Norton, war er Herausgeber des
Journal
of Performance Management...
”
Read Now
16
Einführung in die moderne Unternehmenskommunikation : Grundlagen, Theorien und Praxis
by
Rommerskirchen, Jan
,
Roslon, Michael
Published 2020
Springer Fachmedien Wiesbaden
“
... in Köln. Er gibt das
Journal
für korporative Kommunikation heraus und hat zahlreiche Lehrbücher und...
”
Read Now
17
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
by
Ozuem, Wilson
,
Willis, Michelle
Published 2022
Palgrave Macmillan
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Anani-Bossman, Albert A.
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Blankson, Isaac A.
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Einav, Gali
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Endrös, Stefan
1
Hannig, Uwe
1
Jeseo, Vincent
1
Kalka, Jochen
1
Karmasin, Matthias
1
Kucuk, S. Umit
1
Lobo, Sascha
1
Murschetz, Paul
1
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1
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1
Ranfagni, Silvia
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