1 Table of Contents: “...The public sector and branding -- Public sector brand categories -- The nation brand effect...”

2

3 “... and strategic public relations as a profession and to the career development of national and international...”

4 “... stars to register voters, helping a national chain save its reputation after a gaffe goes viral...”

5 “... by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR...”