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dewey-ones:"659 - Advertising & public relations"
language:"English"
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21
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
“
... the Tech Stage is the handbook youve been looking for. As the
culture
changes and continues to adapt...
”
Call Number:
HF5415.153
Read Now
22
CSR Communication in the Media : Media Management on Sustainability at a Global Level
Published 2023
Springer International Publishing
Table of Contents:
“
... to the (Global) Public Sphere? -- Chapter 3. Sustainability as
Cultural
Practice and Media as Institutions...
”
Read Now
23
Reputation, stock price, and you : why the market rewards some companies and punishes others
by
Kossovsky, Nir
Published 2012
Apress
Table of Contents:
“
... from Employee (In) Action; Other Costs; Barclays; Employee Benefits of an Ethical
Culture
; Consider...
”
Call Number:
HD59.2
Read Now
24
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2011
McGraw Hill-Ascent Audio
Call Number:
HD38.2
Read Now
25
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Table of Contents:
“
... Value Proposition -- 1.5 Organization Structure -- 1.6 History and
Culture
-- 2.0 Situation Analysis...
”
Call Number:
HD59
Read Now
26
Institutional investors' power to change corporate behaviour : international perspectives
by
Young, Suzanne
Published 2013
Emerald
“
... on societies in different regions. It facilitates a better understanding of how value systems,
cultures
...
”
Call Number:
HD2744
Read Now
27
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Published 2024
Palgrave Macmillan
“
... reference to the fashion and
cultural
industry. She has participated in international marketing conferences...
”
Read Now
28
State Aid for Newspapers : Theories, Cases, Actions
Published 2013
Springer Berlin Heidelberg
“
... to newspapers for political, economic, and socio-
cultural
purposes against the background of declining...
”
Read Now
29
The Digital Glocalization of Entertainment : New Paradigms in the 21st Century Global Mediascape
by
Sigismondi, Paolo
Published 2012
Springer New York
“
... the digital “glocalization” of entertainment, through which successful media crossing national and
cultural
...
”
Read Now
30
Selling the American people : advertising, optimization, and the origins of Adtech
by
McGuigan, Lee
Published 2023
The MIT Press
“
... the computerization of the advertising business began to blend science, technology, and calculative
cultures
...
”
Call Number:
HF6146.I58
Read Now
31
Advertising management in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
“
... human capital management and managing across
cultures
, whilst the third part discusses strategic...
”
Call Number:
HF5823
Read Now
32
Television Goes Digital
Published 2009
Springer New York
“
... and researchers from a variety of disciplines. It explores the economic,
cultural
, technical, and policy...
”
Read Now
33
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
“
..., adjust and naturalise to the prevailing social,
cultural
and economic environment. Thirdly, the book...
”
Call Number:
HF5415.1255
Read Now
34
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
“
... to technology, but it also reshaped the thinking of consumers and organizations through behavioral and
cultural
...
”
Read Now
35
Public Relations Management in Africa Volume 1 : Exploring Organisational Impact
Published 2023
Palgrave Macmillan
“
...'s socioeconomic, political, and
cultural
contexts. This book aims to change that. Through analyzing...
”
Read Now
36
Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical
Published 2023
Palgrave Macmillan
1
2
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Springer eBooks 2005-
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