1 Table of Contents: “... (and not the great idea) -- The secret of marketing? Compete differently -- Don't set out to become rich -- You need...”

2 “...This volume provides rich insight into the nature and practice of media management. Contributions...”

3 “... to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships...”

4 “... boast riches beyond emperors of old but act like juveniles who don't want to grow up. They are modern...”

5

6 Table of Contents: “... to commercialize their discoveries / Peter T. Gianiodis, Jill A. Brown -- Opportunity creation, underlying...”

7 Table of Contents: “...Training best practices / Hamza Taqi -- Africa / David Brown -- Brazil / Alfredo Castro -- Canada...”

8 Table of Contents: “... Distributing Your Film Via the Internet or Finding the Holy Grail of Riches on the Internet...”

9 Table of Contents: “... Kushimoto / Japan -- Paul McNeil / Australia -- Macarrão / Brazil -- Rich Harbour / U.S.A. -- Gustavo Giler...”

10 Table of Contents: “... in a Javanese cemetery / Kevin Browne -- A heavy burden of identity : India, food, globalization...”

11 Table of Contents: “...: Millicent Ruffin, Crystal Brown, Henriette Lundgren and Cathy Mazan Murata</P><P></P></I><P><EM>Index</EM...”

12 Table of Contents: “...Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword by Les Brown...”