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by Busche, Laura
Published 2017
O'Reilly Media
Table of Contents: “...; Step 2: Conduct Nethnography; Step 3: Try Ethnography; Step 4: Ask; Synthesizing Personas; Refine All...”
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by Chan, Kimmy, Adjei, Mavis, Avery, Jill, Auh, Seigyoung
Published 2014
MIT Sloan Management Review
“... as two sides of a coin, working both internally and externally to build financ.....”