1 Table of Contents: “... Advertisement Text; Understanding Landing Pages; Understanding and Using A/B Testing; Tying It All Together...”

2 Table of Contents: “...Working with Content Types: a High-Level OverviewOrganizing your content; Putting this all together...”

3 Table of Contents: “... and Yahoo! -- Appendix A : Advanced AdWords Editor -- Appendix B : Facebook PPC....”

4 Subjects: “...Web search engines / http://id.loc.gov/authorities/subjects/sh97007463...”

5 Table of Contents: “... Collaborative Decision-Making Processes Using a Web-Based Application: A Case Study of a UK Precision...”

6 Table of Contents: “... -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account...”

7 Table of Contents: “... -- Setting your bidding, budget, and delivery options -- Adding extensions -- Using advanced settings...”

8 Table of Contents: “... ; Signing up and getting started ; Understanding eBay transactions ; Checking out a seller and leaving...”

9 Table of Contents: “... -- Negotiation in the Final Stages -- Negotiation: Use Earn-Outs or Noncompete Agreements to Close a Bid-Ask Gap...”

10 Table of Contents: “... Your Customer a Soft Landing on Your Web Site; Making Your Visitor Shout "That's for Me!"; Defining...”

11 Table of Contents: “... Planning of Manufacturing Systems Applying Simulation with IPR Protection -- A Study on Support System...”

12 Table of Contents: “.... Importing Data from the Web into Excel -- 33. Validating Data -- 34. Summarizing Data with Histograms -- 35...”

13 Table of Contents: “...Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your...”

14 Table of Contents: “... (Film) -- Budget Tied to Type and Breadth of Release: Limited Openings, Niche Marketing, and the Web...”

15 Table of Contents: “...Life's a pitch -- The mechanics of pitching -- The power dynamics of the pitch -- Stand and deliver...”