1 Table of Contents: “...I. Introductory Papers -- Brief Overview of Search Theory and Applications -- General Operation...”

2 Subjects: “...Search theory / fast / (OCoLC)fst01110374...”

3 Table of Contents: “...Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from...”

4 Table of Contents: “...Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords...”

5 “... on procurement decisions in organizations. On the methodological basis of transaction cost theory and search...”