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dewey-ones:"658 - General management"
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1
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Published 2024
Springer Nature Switzerland
Table of Contents:
“
... Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of
Conspicuous
Consumption
...
”
Read Now
2
Luxury Marketing : A Challenge for Theory and Practice
Published 2013
Gabler Verlag
“
... traditional
conspicuous
consumption
model to a new experiential luxury sensibility that is marked by a change...
”
Read Now
3
Managing Sustainable Luxury and Digitalization : Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
by
Schultz, Mario D.
Published 2024
Taylor & Francis
“
... of labour,
conspicuous
consumption
, Gestalt theory, ethical theory, functional theories of attitudes...
”
Read Now
4
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Published 2015
Springer International Publishing
Table of Contents:
“
... -- Sustainability in the Apparel Supply Chain -- Materialism and
Conspicuous
Consumption
-- Value Co-creation...
”
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Classification: 658 - General management
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658 - General management
330 - Economics
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333 - Economics of land & energy
1
659 - Advertising & public relations
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Language
English
4
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Springer eBooks 2005-
3
Directory of Open Access Books
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Author
Allen, Juliann
1
Hennigs, Nadine
1
Jeseo, Vincent
1
Robinson, Jr., Leroy
1
Schultz, Mario D.
1
Seele, Peter
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