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by Keersmaecker, Jonas de, Schmid, Katharina, Brashier, Nadia, Unkelbach, Christian
Published 2022
“... and provides guidance on how to combat this cognitive bias...”Published 2022
MIT Sloan Management Review
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by Orr, Linda M., Orr, Dave J.
Published 2014
Table of Contents:
“...Cognitive Biases and Other Irrational Consumer BehaviorsMarketing Silos; Outsourcing Market...”Published 2014
Apress, Distributed to the Book trade worldwide by Springer
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Never go with your gut : how pioneering leaders make the best decisions and avoid business disasters
“... patterns-what scholars call cognitive biases. Unfortunately, the typical advice for business leaders to go...”- 1
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