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2 Table of Contents: “... ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new...”

3 “...Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys...”

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5 Table of Contents: “...; Choose your delivery style; Stories; Props; Something unusual; PowerPointlessness; Rule 1: Reduce your...”

6 “... with each direct report. This does not mean more emails or pointless meetings, but highly structured, highly...”