MPG.eBooks - Search Results

1

Managing electronic media : making, marketing, and moving digital content

by Van Tassel, Joan M.
Published 2010

Focal Press/Elsevier

Subjects: “...Mass media / Management...”

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2

Ein Überblick zu Events im Zeitalter von Social Media

by Zanger, Cornelia
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Mass media...”

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3

Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation

Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Mass media...”

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4

Verkaufen, Flirten, Führen : Persuasive Kommunikation – ein Überblick

by Schönbach, Klaus
Published 2022

Springer Fachmedien Wiesbaden

Subjects: “...Mass media...”

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5

Storytelling across worlds : transmedia for creatives and producers

by Dowd, Tom
Published 2013

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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6

Transmedia marketing : from film and TV to games and digital media

by Zeiser, Anne
Published 2015

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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7

Projektmanagement für Kulturmanager

by Klein, Armin
Published 2004

VS Verlag für Sozialwissenschaften

Subjects: “...Mass media...”

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8

Social Media Management : Using Social Media as a Business Instrument

by Van Looy, Amy
Published 2022

Springer International Publishing

Subjects: “...Mass Media...”

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9

Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Published 2022

Springer International Publishing

Subjects: “...Mass media—Political aspects...”

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10

Handbook of Media Branding

Published 2015

Springer International Publishing

Subjects: “...Mass media...”

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11

Managing in the media

by Block, Peter
Published 2001

Focal Press

Subjects: “...Mass media / Management...”

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12

Independent filmmaking and digital convergence : transmedia and beyond

by Nikolic, Vladan
Published 2017

Routledge/Taylor & Francis Group

Subjects: “...Mass media / Technological innovations...”

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13

Student Entrepreneurship in the Social Knowledge Economy : Successful Cases and Management Practices

by Del Giudice, Manlio, Della Peruta, Maria Rosaria, Carayannis, Elias G.
Published 2014

Springer International Publishing

Subjects: “...Mass media...”

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14

Communication matters : materialist approaches to media, mobility and networks

by Packer, Jeremy
Published 2011

Routledge

Subjects: “...Mass media / Social aspects / http://id.loc.gov/authorities/subjects/sh85081876...”

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15

Schlüsselwerke der Werbeforschung

Published 2022

Springer Fachmedien Wiesbaden

Subjects: “...Mass media...”

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16

Stabilität auf schwankendem Boden - Reifer Umgang mit den Unsicherheiten unserer Zeit

Published 2024

Springer Fachmedien Wiesbaden

Subjects: “...Mass Media...”

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17

Communicating corporate social responsibility : perspectives and practice

by Tench, Ralph
Published 2014

Emerald

Subjects: “...Mass media and business...”

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18

Advertising Management : Concepts, Theories, Research and Trends

by Rabindranath, Manukonda, Singh, Aradhana Kumari
Published 2024

Palgrave Macmillan

Subjects: “...Mass media / Political aspects...”

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19

The service-oriented media enterprise : SOA, BPM, and web services in professional media systems

by Footen, John
Published 2008

Focal Press/Elsevier

Subjects: “...Mass media / Economic aspects...”

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20

Managing Media Firms and Industries : What's So Special About Media Management?

Published 2016

Springer International Publishing

Subjects: “...Mass media...”

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