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by Oke, Ayodeji E., Adetoro, Pelumi E., Stephen, Seyi S., Aigbavboa, Clinton O.
Published 2023
Published 2023
Springer Nature Switzerland
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Table of Contents:
“... Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change...”