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dewey-ones:"658 - General management"
product_txtF_mv:"Springer eBooks 2005-"
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1
Downsizing bei Konsumgütern : Wahrnehmung und Reaktionen von Konsumenten
by
Leibinger, Tina
Published 2017
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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2
Einführung in die Qualitative Marktforschung : Design – Datengewinnung – Datenauswertung
by
Steffen, Adrienne
,
Doppler, Susanne
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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3
Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern
by
Schütz, Karsten
Published 2007
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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4
Konsumentenverhalten : Konsumenten verstehen – Marketingmaßnahmen gestalten
by
Hoffmann, Stefan
,
Akbar, Payam
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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5
Qualität und Data Science in der Marktforschung : Prozesse, Daten und Modelle der Zukunft
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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6
Die Teilnahmebereitschaft an mobilen Web-Befragungen : Eine empirische Untersuchung
by
Schulte, Marie
Published 2018
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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7
Driving Innovation in Service Organisations : A Study in the German Airport Industry
by
Scheler, Jessica
Published 2013
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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8
Hybrid Value Creation
by
Velamuri, Vivek K.
Published 2013
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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9
Open Evaluation : Integrating Users into the Selection of New Product Ideas
by
Haller, Jörg
Published 2013
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
10
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
by
Lenzen, Sandra
Published 2019
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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11
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
by
Staufer, Isabel Maria
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
12
Sportkonsum in Deutschland : Empirische Analysen zur Allokation von Zeit und Geld für Sport
by
Alfs, Christian
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
13
Mystery Shopping : Leistungsfähigkeit eines Instruments zur Messung der Dienstleistungsqualität
by
Schmidt, Karsten
Published 2008
Deutscher Universitätsverlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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14
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Published 2007
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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15
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Published 2009
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
16
When Luxury Meets Art : Forms of Collaboration between Luxury Brands and the Arts
by
Kastner, Olga Louisa
Published 2014
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
17
Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice
Published 2012
Gabler Verlag
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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18
Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
by
Gross, Philip
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
19
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
Read Now
20
Events und Emotionen : Stand und Perspektiven der Eventforschung
Published 2015
Springer Fachmedien Wiesbaden
Subjects:
“
...
Market
Research
and Competitive Intelligence...
”
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Collection: Springer eBooks 2005-
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658 - General management
659 - Advertising & public relations
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338 - Production
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657 - Accounting
1
Language
German
122
English
57
Collection
Springer eBooks 2005-
Author
Wildner, Raimund
6
Keller, Bernhard
5
Klein, Hans-Werner
5
Kuß, Alfred
5
Günther, Martin
3
Kreis, Henning
3
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Magerhans, Alexander
3
Springer Fachmedien Wiesbaden
3
Ternès, Anabel
3
Towers, Ian
3
Tuschl, Stefan
3
Vossebein, Ulrich
3
Akbar, Payam
2
Balzer, Eva
2
Berekoven, Ludwig
2
Buber, Renate
2
Bünte, Claudia
2
Coroş, Monica Maria
2
Eckert, Werner
2
Ellenrieder, Peter
2
Gansser, Oliver
2
Hoffmann, Stefan
2
Holzmüller, Hartmut
2
Hörner, Thomas
2
Jerusel, Marc
2
Krol, Bianca
2
Kumar, V.
2
Naderer, Gabriele
2
Negrușa, Adina Letiția
2
Pätzmann, Jens Uwe
2
Schäfer, Martina
2
Theobald, Axel
2
Wirth, Thomas
2
Zanger, Cornelia
2
Albee, Ardath
1
Alfs, Christian
1
Altpeter, Marco
1
Banks, Ivana Bušljeta
1
Baumann, Eva Maria
1
Becker, Roman
1
Behrendt, Siegfried
1
Blattberg, Robert C.
1
Blechschmidt, Jörg
1
Bode, Christian
1
Bormann, Patrick Mark
1
Bosch, Christian
1
Brabazon, Tara
1
Bruns, Andrea
1
Busch, Anja
1
Calkins, Tim
1
Cecil, John
1
Chan, Eugene Y.
1
Chhen, Jessica
1
Ciesielska, Malgorzata
1
Cimbalista, Julia
1
Claßen, Matthias
1
De Pelsmacker, Patrick
1
Diamantopoulos, Adamantios
1
Diderich, Claude
1
Dobbelstein, Thomas
1
Doppler, Susanne
1
Drews, Ralf
1
Dudenhöffer, Kathrin
1
Düerkop, Henrike
1
Eisend, Martin
1
Elias, Nur Fazidah
1
Ephrosi, Luis
1
Ermer, Beatrice
1
Errichiello, Oliver
1
Ewing, Jack
1
Ewinger, Dunja
1
Fazel, Ludwig
1
Fecher, André
1
Fritz, Wolfgang
1
Furchheim, Pia
1
Gandy, Bryn
1
Gassmann, Oliver
1
Gast, Oliver
1
Gattringer, Regina
1
Geiger, Ingmar
1
Geyer, Helmut
1
Griese, Kai-Michael
1
Grimm, Philipp H.
1
Gross, Philip
1
Guerzoni, Marco
1
Gupta, Rajan
1
Halfmann, Marion
1
Haller, Jörg
1
Haller, Peter
1
Hanebuth, Andrea
1
Hartmann, Simon
1
Hartwig, Jessica
1
Heidig, Wibke
1
Helmold, Marc
1
Henseling, Christine
1
Hertel, Manuel
1
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1
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1
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1
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