1 “...Der Herausgeberband beschreibt, wie Unternehmen mit der Einführung von Enterprise Social Networks...”

2 Table of Contents: “...EINFÜHRUNG -- MENSCH UND COMPUTER -- IT-GESTÜTZTES SOCIAL NETWORKING -- ERFAHRUNGEN DES EINSATZES...”

3 Subjects: “...Online social networks / fast...”

4 Subjects: “...Online social networks / fast...”

5 Subjects: “...Social networks / Marketing...”

6 Table of Contents: “... in Social Networking-Sites""; ""Facebook: Das Digitale Du""; ""Die VZ-Netzwerke""; ""XING: Das...”

7 Subjects: “...Online social networks / fast...”

8 Subjects: “...Online social networks / fast...”

9 Subjects: “...Online social networks / fast...”

10 Subjects: “...Online social networks / Economic aspects...”

11 Subjects: “...Online social networks / Economic aspects...”

12 Subjects: “...Online social networks / fast...”

13 Subjects: “...Online social networks / Economic aspects...”

14 Subjects: “...Online social networks / Economic aspects...”

15 Table of Contents: “...-Kommunikation -- Konsumerlebnisse bei Events -- Nutzerverhalten in Social Networks -- Mythostransfer...”

16 Table of Contents: “... Enterprise Social Networks -- Rollen und Verantwortlichkeiten für erfolgreiche Social-Business-Anwendungen...”

17 Table of Contents: “... Innovation mit Social Networks -- Interne Innovations-Community mit Bewegtbild-Formaten -- Perspektiven und...”

18 Table of Contents: “... Your Friends: Pringle’s Brand Campaign on a Mobile Social Networking Site -- Implicit Measurement Games...”

19 Table of Contents: “... in public procurement by professional social networks - learnings from the public administration...”

20 “... Interaktion, Markenbindung und dem Kundenverhalten in Social Network Brand Communities gibt. Der Inhalt...”