MPG.eBooks - Search Results

1

Managing electronic media : making, marketing, and moving digital content

by Van Tassel, Joan M.
Published 2010

Focal Press/Elsevier

Subjects: “...Mass media / Management...”

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2

Storytelling across worlds : transmedia for creatives and producers

by Dowd, Tom
Published 2013

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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3

Transmedia marketing : from film and TV to games and digital media

by Zeiser, Anne
Published 2015

Focal Press

Subjects: “...Mass media / Marketing / fast...”

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4

Social Media Management : Using Social Media as a Business Instrument

by Van Looy, Amy
Published 2022

Springer International Publishing

Subjects: “...Mass Media...”

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5

Handbook of Media Branding

Published 2015

Springer International Publishing

Subjects: “...Mass media...”

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6

Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Published 2022

Springer International Publishing

Subjects: “...Mass media—Political aspects...”

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7

Managing in the media

by Block, Peter
Published 2001

Focal Press

Subjects: “...Mass media / Management...”

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8

Independent filmmaking and digital convergence : transmedia and beyond

by Nikolic, Vladan
Published 2017

Routledge/Taylor & Francis Group

Subjects: “...Mass media / Technological innovations...”

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9

Student Entrepreneurship in the Social Knowledge Economy : Successful Cases and Management Practices

by Del Giudice, Manlio, Della Peruta, Maria Rosaria, Carayannis, Elias G.
Published 2014

Springer International Publishing

Subjects: “...Mass media...”

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10

Communication matters : materialist approaches to media, mobility and networks

by Packer, Jeremy
Published 2011

Routledge

Subjects: “...Mass media / Social aspects / http://id.loc.gov/authorities/subjects/sh85081876...”

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11

Communicating corporate social responsibility : perspectives and practice

by Tench, Ralph
Published 2014

Emerald

Subjects: “...Mass media and business...”

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12

Advertising Management : Concepts, Theories, Research and Trends

by Rabindranath, Manukonda, Singh, Aradhana Kumari
Published 2024

Palgrave Macmillan

Subjects: “...Mass media / Political aspects...”

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13

The service-oriented media enterprise : SOA, BPM, and web services in professional media systems

by Footen, John
Published 2008

Focal Press/Elsevier

Subjects: “...Mass media / Economic aspects...”

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14

Managing Media Firms and Industries : What's So Special About Media Management?

Published 2016

Springer International Publishing

Subjects: “...Mass media...”

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15

Intellectual Property, Design Innovation, and Entrepreneurship

by Hillner, Matthias
Published 2021

Springer International Publishing

Subjects: “...Mass media / Law and legislation...”

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16

The Media Workflow Puzzle : How It All Fits Together

by Lennon, Chris
Published 2021

Routledge

Subjects: “...Mass media / Management...”

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17

The handbook of news analytics in finance

by Mitra, Gautam
Published 2011

Wiley

Subjects: “...Mass media / Influence / http://id.loc.gov/authorities/subjects/sh85081866...”

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18

Social Media Marketing in Tourism and Hospitality

by Minazzi, Roberta
Published 2015

Springer International Publishing

Subjects: “...Mass media...”

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19

Your guide to entertainment marketing and performance : collection

by Lieberman, Al
Published 2013

FTPress Delivers

Subjects: “...Mass media / Marketing / fast...”

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20

Data science that works : building impactful products for media clients

Published 2019

Data Science Salon

Subjects: “...Mass media and technology / http://id.loc.gov/authorities/subjects/sh90000948...”

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