MPG.eBooks - Search Results

1

Building Models for Marketing Decisions

by Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert, Philippe A.
Published 2000

Springer US

Subjects: “...Marketing...”

Read Now

2

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

by Guido, Gianluigi
Published 2001

Springer US

Subjects: “...Marketing...”

Read Now

3

Dynamic Models of Advertising Competition

by Erickson, Gary M.
Published 2003

Springer US

Subjects: “...Marketing...”

Read Now

4

Building Implementable Marketing Models

by Naert, Philippe A., Leeflang, Peter S.H.
Published 1978

Springer US

Subjects: “...Marketing...”

Read Now

5

Advanced Media Planning

by Rossiter, John R., Danaher, Peter J.
Published 1998

Springer US

Subjects: “...Marketing...”

Read Now

6

Termination of Price Wars : A Signaling Approach

by Bungert, Michael
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

Read Now

7

Brand Strength : Building and Testing Models Based on Experiential Information

by Walser, Martin
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

Read Now

8

Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers

by Nacif, Roberta C.
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

Read Now

9

Flexibility in Buyer-Seller Relationships : A Transaction Cost Economics Extension based on Real Options Analysis

by Roemer, Ellen
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

Read Now

10

Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers

by Mazar, Nina
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

Read Now

11

Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Published 2000

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

12

Optimal Bundling : Marketing Strategies for Improving Economic Performance

Published 1999

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

13

Strategic International Marketing

by Meissner, Hans G.
Published 1990

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

14

The Effect of Advertising and Display : Assessing the Evidence

by East, Robert
Published 2003

Springer US

Subjects: “...Marketing...”

Read Now

15

Market Response Models : Econometric and Time Series Analysis

by Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.
Published 2001

Springer US

Subjects: “...Marketing...”

Read Now

16

More Advertising Worldwide

Published 2002

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

17

Marketing 2.0 : Strategies for Closer Customer Relationships

by Corbae, Gerald, Jensen, Jacob B., Schneider, Dirk
Published 2003

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

18

Strategic Relationship Marketing

by Hougaard, Soren, Bjerre, Mogens
Published 2002

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

19

Achieving Excellence in Stakeholder Management

Published 2003

Springer Berlin Heidelberg

Subjects: “...Marketing...”

Read Now

20

Creating Customer Value Through Strategic Marketing Planning : A Management Approach

by Nijssen, Edwin J., Frambach, Ruud T.
Published 2001

Springer US

Subjects: “...Marketing...”

Narrow Search