1 Table of Contents: “...Introduction -- Part I. The markets -- What is a market? -- Part II. The global film industry...”

2 Table of Contents: “...Swimming Lesson #5-Little Fish, Big Pond: Thinking GloballyShorts Down Under; The International...”

3 “..."Gain a comprehensive understanding of the business of global entertainment and learn...”

4 “... qualities of smaller media markets, highlighting their vulnerability to global digital competition...”

5 “.... Ulin relates business theory and practice across key global market segments--film, television, video...”