1 Table of Contents: “... : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor...”

2 Table of Contents: “...Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry...”

3 Table of Contents: “... that works for you -- Chapter 3. Workflow and In-House Dynamics -- 25 Find an emotional connection with your...”

4 “...The best visual design work is about emotion as much as appearance...”