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dewey-ones:"658 - General management"
dewey-ones:"659 - Advertising & public relations"
language:"English"
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1
Branding for the public sector : creating, building and managing brands people will value
by
Temporal, Paul
Published 2015
Wiley
Table of Contents:
“
... and brand architecture -- Building a power public sector brand : visions, values,
emotions
and personalities...
”
Call Number:
JF1525.M37
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2
Storyscaping : stop creating ads, start creating worlds
by
Legorburu, Gaston
,
McColl, Darren
Published 2014
John Wiley & Sons
“
... for the digital age that involves using stories to design
emotional
and transactional experiences for customers...
”
Call Number:
HF5823
Read Now
3
PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
by
Spreer, Philipp
Published 2024
Springer Fachmedien Wiesbaden
“
... works with two systems: an
emotional
-intuitive and a rational decision-making system. The rational...
”
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658 - General management
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330 - Economics
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352 - General considerations of public administration
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