1 Table of Contents: “...Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation...”

2 Table of Contents: “...Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive...”

3 Table of Contents: “... of cosmetic brand using age as a moderator / Sarah (Song) Southworth, Minjeong Kim -- Global brand attitude...”

4 “...The global financial crisis has accelerated the shift of economic power from the West to the East...”