1 “...The stories about Stan Slap are so remarkable that they seem like myths: He brought a room full...”

2 Table of Contents: “... for yourself: the discomfort will be worth it -- Name the elephant: it's taking up way too much room -- Be a...”

3

4 Table of Contents: “...>Chapter 13</p> <p>Read the Room, Not the Prospectus: Profile Your Audience</p> <p>Read Like an Open Book...”